The Upside of Irrationality by Dan Ariely

Dan Ariely's first book, Predictably Irrational, was a fascinating exploration of the strange logic people use to arrive at illogical decisions.  Now in his new book, The Upside of Irrationality, he focuses on how we can use the information in our daily lives.

From the New York Times review:

"[D]eciding how to apply his insights is a pleasure that lingers long after the book is finished. 'Ask questions,' he says. 'Explore. Turn over rocks.' What lies in wait is a better understanding of your own irrational mind."

Click here for the rest of the review.